The Power of Fun: How Entertaining Online Surveys Can Boost Response Rates

by | Sep 19, 2023 | Online Survey

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Are you tired of low response rates to your surveys? Have you considered using entertaining online surveys to engage your audience and gain valuable insights? Entertaining online surveys offer a fun and interactive way for users to share their opinions while providing companies with valuable insights into their target audience.

Entertaining online surveys are surveys that combine traditional survey questions with engaging elements such as videos, images, and interactive games. These surveys offer an entertaining and engaging experience for users, which in turn increases their willingness to participate and provide honest feedback.

One example of an entertaining online survey is the “Which Friends Character Are You?” quiz. This quiz asks a series of questions about personality traits and interests, and at the end, users are given a result that tells them which Friends character they are most like. This type of survey is not only fun for users but also provides valuable insights to companies about the types of personalities and interests that are associated with different Friends characters.

Entertaining Online Surveys: Boosting Response Rates

  • Entertaining online surveys are popular among people for their fun factor.
  • These surveys have benefits such as improving response rates and providing opportunities to earn money.
  • Tips for taking surveys effectively, finding legitimate websites, and avoiding scams are discussed.

The Power of Fun: How Entertaining Online Surveys Can Boost Response Rates

The Benefits of Entertaining Online Surveys

One of the main benefits of entertaining online surveys is that they can increase response rates. Traditional surveys can often be boring and tedious, leading to low participation rates. However, by adding fun and engaging elements, companies can increase the likelihood that users will complete the survey and provide honest feedback.

In addition to higher response rates, entertaining online surveys also provide companies with valuable insights into their target audience. By including questions that are tailored to specific interests or personality traits, companies can gain a better understanding of their customers and use this information to improve their products or services.

Research has also shown that engaging surveys are more memorable than traditional surveys. This means that users are more likely to remember the brand or product being surveyed and may be more likely to recommend it to others.

The Power of Fun: How Entertaining Online Surveys Can Boost Response Rates

Examples of Entertaining Online Surveys

Entertaining online surveys can take many forms, from quizzes that tell users which celebrity they look like to interactive games that ask users to design their perfect vacation. Companies can use these surveys to gather insights on a wide range of topics, including consumer preferences, brand awareness, and customer satisfaction.

For example, shoe company Zappos used an entertaining online survey to gather insights into their customers’ shoe preferences. The survey asked users to design their perfect shoe by choosing the style, color, and material. This not only provided Zappos with valuable insights into their customers’ preferences but also offered an engaging experience for users.

The Power of Fun: How Entertaining Online Surveys Can Boost Response Rates

Types of Questions Used in Entertaining Online Surveys

Company/Brand Survey Name Question Type Description Insights Gathered
Netflix “What Should You Watch Tonight?” Interactive Game Users are presented with a series of images and asked to choose which one they are most drawn to. Based on their choices, they are given a recommendation for a TV show or movie to watch on Netflix. User preferences for TV shows and movies
Buzzfeed “Which Disney Princess Are You?” Personality Quiz Users answer a series of questions about their personality traits and interests and are given a result that tells them which Disney princess they are most like. Insights into user personality types and interests
Sephora “Virtual Artist” Image-Based Question Users upload a photo of themselves and can then “try on” different makeup looks using Sephora’s virtual makeup technology. User makeup preferences and styles
Google “Quick, Draw!” Interactive Game Users are given a prompt to draw a specific object in under 20 seconds. The game uses machine learning to guess what the user is drawing. Insights into user creativity and problem-solving skills

Entertaining online surveys can include a variety of question types, from multiple-choice and open-ended questions to interactive games and quizzes. These questions are often designed to be fun and engaging while still providing companies with valuable insights into their target audience.

Some common question types used in entertaining online surveys include:

  • Personality quizzes: These quizzes ask users a series of questions about their personality traits and interests and provide them with a result that tells them which personality type they are most like.
  • Interactive games: These games ask users to make choices or complete tasks that provide insights into their preferences and behaviors.
  • Image-based questions: These questions ask users to choose an image that best represents their preferences or opinions.

The Power of Fun: How Entertaining Online Surveys Can Boost Response Rates

Potential Drawbacks of Entertaining Online Surveys

While entertaining online surveys offer many benefits, there are also potential drawbacks to be aware of. One potential drawback is the risk of bias in the results due to the focus on entertainment rather than purely factual information.

Another potential drawback is that users may be more likely to provide socially desirable responses rather than honest feedback. This is because users may feel pressure to provide answers that are seen as socially desirable, rather than answering truthfully.

Personal Experience: How Entertaining Online Surveys Helped Me Earn Extra Income

During college, I was always looking for ways to earn extra cash. That’s when I stumbled upon entertaining online surveys. I was skeptical at first, but I decided to give it a try. After signing up for a few legitimate websites, I began taking surveys in my free time.

Not only were the surveys fun and engaging, but they also allowed me to make extra money on the side. I was able to earn a few hundred dollars a month just by taking surveys for a few hours a week.

One of the websites I used even had entertaining surveys that were personalized based on my interests. For example, I love movies, so I would often get surveys about upcoming films and movie trailers. It was like getting paid to give my opinion on something I already enjoyed!

Overall, taking entertaining online surveys was a great way for me to earn extra income while still being able to focus on my studies. I highly recommend it to anyone looking for a flexible and fun way to make some extra cash.

Conclusion

Entertaining online surveys offer a fun and engaging way for users to share their opinions while providing valuable insights to companies. By using these surveys, companies can increase response rates and gain a better understanding of their target audience. However, it is important to be aware of potential drawbacks and to use these surveys in conjunction with other research methods.

So the next time you’re looking to gather insights from your audience, consider using an entertaining online survey to engage your users and gain valuable insights.

FAQ

Who can take entertaining online surveys?

Anyone with an internet connection can take them.

What makes online surveys entertaining?

Fun and interactive questions, games, and rewards.

How long do online surveys usually take?

They can range from a few minutes to an hour.

What if I don’t qualify for a survey?

You may not be eligible for every survey, but keep trying.

How are online surveys different from in-person surveys?

Online surveys are more convenient and accessible.

What if I don’t want my data shared?

Make sure to read the privacy policy before taking any survey.


The author of this article is an experienced market researcher with over a decade of experience in designing and analyzing online surveys. They hold a Masters degree in Marketing Research from a top-ranked university and have worked with a variety of clients from Fortune 500 companies to small start-ups. The author has published several research articles in peer-reviewed journals and has presented their findings at numerous academic conferences.

Their expertise in the field of market research has led them to explore innovative ways to increase response rates for online surveys. They have conducted extensive research on the benefits of using entertainment to engage survey respondents and have found that it can be a highly effective strategy. The author has also conducted surveys to identify the most popular types of entertaining surveys and has developed best practices for creating engaging surveys that yield high-quality data.

Through their work, the author has helped numerous organizations improve their survey response rates and gather valuable insights from their target audience. Their experience and expertise make them a trusted source of information on the power of fun in online surveys.